product developmet

Perception, evaluation and acceptance of many products tends to happen through spontaneous emotional response rather than by a conscious, rational decision. Technical function and (high) quality are assumed as a matter of course. Increasingly, it is emotional significance, symbolic value and aesthetic quality that are important to the consumer. The visual impression is thus a vital factor in the success of a product.

Our speciality is the development of the optical characteristics of products and materials: surface structure, gloss, colour, transparency, translucency, texture, finish, pattern.

We offer support and advice to companies in the development, presentation and marketing of a wide variety of products. Our long experience and expertise in design development, trend research and (perceptual) psychology have demonstrated their value in the success of our clients.